EHSS Fall Antique Show - Catalogue Advertixing

Support Enterprise for High School Students,
Advertise in the SFFAS Catalogue

For San Francisco youth to flourish, civic-oriented partners, like you, are needed to help; you can support Enterprise's mission by advertising in the Show catalogue. The catalogue is included in the Show admission price, so reaches a discriminating annual audience of nearly 10,000 patrons, collectors, and enthusiasts visiting from all over California and, indeed, the world. Advertisers represent highly respected businesses from California and nationwide.

* Acrobat Reader required

Advertising Deadlines and Space Rates

  • Deadline for Ad Submission is July 13, 2022

  • Early Bird Deadline is June 15, 2012*


Full Page. . . . . . . . . . . . . . . . . . . . . . . . . . $2,000 (Early Bird Rate*. . . . . . $1,500)
Double Page Spread. . . . . . . . . . . . . . . . . $3,500 (Early Bird Rate*. . . . . . $3,000)
Half Page. . . . . . . . . . . . . . . . . . . . . . . . . $1,250   (Early Bird Rate*. . . . . . $1,000)
Quarter Page. . . . . . . . . . . . . . . . . . . . . . $1,000   (Early Bird Rate*. . . . . . $750)
Outside Back Cover (sponsors only) . . . . $5,750      
Inside Front Cover (sponsors only) . . . . . $4,250      
Inside Back Cover (sponsors only) . . . . . . $3,500      

* Please note: Early Bird discount only applies when completed contract, artwork on a CD, and a color proof (or a $100 payment to produce one on your behalf), and full payment are received as one submission by June 15, 2012.

Ad Dimensions

Full Page 8.5 x 11 inches (trim size)

Double Page Spread 17 x 11 inches (trim size)

Covers 8.5 x 11 inches (trim size)

Half Page Horizontal 7.5 x 4.875 inches (max size to keyline)

Half Page Vertical 3.625 x 10 inches (max size to keyline)

Quarter Page Vertical 3.625 x 4.875 inches (max size to keyline)

Bleeds Bleed ads should extend beyond trim by 1/8" on all sides.

Safety Keep all live matter (logos, text, etc.) 3/4" from edges of page.

Keylines All half-page and quarter page ads should be set up exactly to the sizes specified above, and must have a minimum of a 1/2 point keyline around the ad.

Ad Submission Specifications

Media Accepted: DVD or CD-ROM

Supported File Formats: PDF files using press quality setting are preferred. For color ads, use 300 dpi CMYK images with color management turned off. Embed all fonts. For those using Acrobat 6.0 Professional or higher versions, default PDF/X - 1a settings will produce an acceptable PDF file. Other file formats can be accepted but may require additional time in pre-press and incur extra costs. PDF/X-3 files can contain profiles and are not acceptable for ad submission. Other acceptable file formats: Adobe InDesign, Adobe Illustrator, Adobe Photoshop. Flattened artwork only please.

Max Density: All materials should comply with SWOP specifications.

Photos: Image resolution should not be less than 300 dpi. Color images should be saved in CMYK format. DO NOT USE IMAGES IN RGB FORMAT. Spot PMS colors must be converted to CMYK format.

Proofs: For each ad, please provide a contract quality proof matching SWOP standards that has been approved by you, the advertiser. Digital proofing encompasses a wide variety of processes and products with varying characteristics and abilities. Although many of these products are acceptable for contract proofing it is best to use caution when using digital proofing. Adhering to industry SWOP standards for proofing quality control is the best practice. Check http://www.swop.org/certification/ for a list of certified systems.

Production Information

Space rates reflect an all inclusive charge. However, if the artwork submitted is non-conforming to our specifications above, i.e. no proof or if the files require any kind of trouble-shooting, further charges will apply.

If you submit your ad via a designer/ad agency, please have them adhere to the specifications on the reverse side of this contract.

Ads sent via email are NOT acceptable. If you do not supply a contract proof with your ad, one will be produced at your cost and you will waive the right to final approval of this proof.

Non-conforming Ad Charges:

Color proof

$100 per page

Add file intervention

$20 and up

SFFAS Design Services

Design Service Rates:

Color proof

$ 100 per page

Layout per page

$ 80 and up

Advertisers can opt to have the SFFAS graphics expert design an ad for them. Refer to the reverse side of the ad contract for the required materials.

Provide a professional quality, high resolution digital photo on CD-Rom or DVD. Include all copy for your ad in a Word file, all logos to be used in ad in high-quality digital format on the CD and provide a sketch of how you'd like the ad laid out. Your ad will be designed as close as possible to your instructions.

We will provide a digital proof in PDF format via e-mail; you will need to e-mail your approval of the ad.

Contact our graphics expert, KC Hatcher at LGS Digital, for more information about this service at (415) 595-2359 or (preferably) via e-mail: kchatcher@gmail.com.


All ad materials (CDs, proofs, etc.) will be furnished at the advertiser's expense. Materials will not be returned to advertiser unless a pre-paid, self-addressed package is included with the materials. Neither the SFFAS/Enterprise for High School Students (EHSS) nor the printer or design/production company can be responsible for loss due to theft, fire or delivery.

Any changes made by the advertiser after the artwork has been submitted to SFFAS will be charged to the advertiser.

All stipulations must be embodied herein: no verbal agreements will be recognized. SFFAS/EHSS reserves the right to reject any artwork deemed unsuitable for publication. SFFAS has sole discretion as to placement of all ads in the catalogue.

Terms of Agreement

Early Bird discount only applies when completed contract, artwork on a CD, and a color proof (or a $100 payment to produce one on your behalf), and full payment are received as one submission by June 15, 2012.

Artwork (DVD or CD and proof) with signed contract and 50% deposit due July 13, 2012. No advertising will be printed unless SFFAS has received a 50% deposit and a signed copy of the contract. No exceptions. Payment is due in full for Early Bird by June 15, 2012. No refunds for ads cancelled after August 17, 2012. A 1% per month finance charge will apply on balances not paid within 30 days of invoice date.

Send Contract/Payment to:

The San Francisco Fall Antiques Show
200 Pine Street, FL 6
San Francisco, CA 94104
Tel: 415-989-9019
Fax: 415-392-7611
E-mail: sffas@ehss.org

Send Ad Artwork/Materials to:

KC Hatcher Graphic Design
PMB #639
80 Cabrillo Hwy N., Suite Q
Half Moon Bay, CA 94019
Tel: 415-595-2359
Fax: 415-358-9513
E-mail: kchatcher@gmail.com