Catalogue Advertising

Advertise in the Show Catalogue

Reach a discerning audience of arts patrons and support the futures of San Francisco’s youth


The Fall Art & Antiques Show Catalogue is a 250-page book printed on fine, high-quality glossy paper stock. It is a keepsake item that patrons add to their library shelves or coffee table. The Catalogue features compelling editorial about the Show and its programs, as well as articles covering subjects such as collecting, designing, and investing in art. It also features sections on our Lecture Series, Exhibitors, Designers Circle, and Enterprise for Youth, the nonprofit we support.

The Catalogue is included in the Show admission price and reaches a discerning audience of patrons, collectors, and enthusiasts. Advertisers represent highly respected businesses. 100% of proceeds from catalogue advertising benefits Enterprise for Youth.

View the Advertising Contract

View Attendee Demographics

For questions, please contact Margan Mulvihill at If you are a Designers Circle member or Exhibitor, please contact Samantha Stanich at for the contract, specs, and rates.

Take a look inside the 2018 Catalogue




Deadlines and Space Rates for General Advertisers

Designers Circle members, please refer to your contract for rates


  • Contracts & Payment due by July 16, 2022
  • Creative due by August 1, 2022
Full Page . . . . . . . . . . . . . . . . . . . . $ 2,400          
Premium Position (front of book, opposite editorial) . . . . . . . . . . . . $ 3,100  


Double Page Spread . . . . . . . . . . $ 3,950          
Half Page . . . . . . . . . . . . . . . . $ 1,500          
Quarter Page . . . . . . . . . . . . . . . . $ 1,000          
The following based on availability            
Outside Back Cover . . . . . . . . . . $6,400          
Inside Front Cover . . . . . . . . . . . . $5,000          
Inside Back Cover . . . . . . . . . . . . $ 4,000          
First page (right-hand side) . . . . . . . $ 5,000          


Ad Dimensions

Full Page 8.5 x 11 inches (trim size)*

Double Page Spread 17 x 11 inches (trim size)*

4 Page Spread Two 17 inch wide x 11 inch high (trim size) spreads

Covers 8.5 x 11 inches (trim size)

Half Page Horizontal 7.5 x 4.875 inches (max size to keyline)

Half Page Vertical 3.625 x 10 inches (max size to keyline)

Quarter Page Vertical 3.625 x 4.875 inches (max size to keyline)

Bleed ads should allow 1/8" bleed on each side of the page.

Keep all live matter (logos, text, etc.) 1/2" from edges of the page.

Keylines: All half page and quarter page ads should be set up exactly to the sizes specified above, and must have a minimum of a 1/2 point keyline around the ad.

*Designers Circle member and Exhibitor ads will have an identifying 3/4" square black marker in the bottom right corner. On Double Page Spreads, this marker will appear on the right-hand page only. See diagram on Designers Circle Contract.


Ad Submission Specifications

Upload Ad Creative:

1) Upload link:
2) Subject line must include the name of the advertiser as well as the advertiser type: ADVERTISER, EXHIBITOR or DESIGNERS CIRCLE
3) The filename should include the name of the advertiser.

Mail proofs to KC Hatcher Graphic Design, 5111 Telegraph Avenue #308, Oakland, CA 94609

File Format: PDF files using press quality setting are required. Color ads: use 300 dpi CMYK images with color management turned off. Spot colors must be converted to CMYK format. Embed all fonts. For those using Acrobat 6.0 Professional or higher versions, default PDF/X-1a settings will produce an acceptable PDF file. Other file formats can be accepted but may require additional time in pre-press and incur extra costs. PDF/X-3 files can contain profiles and are not acceptable for ad submission.

Max Density: All materials should comply with SWOP specifications.

Photos: Image resolution should not be less than 300 dpi. Color images should be saved in CMYK format. DO NOT USE IMAGES IN RGB FORMAT. Spot colors must be converted to CMYK format.

Proofs: You may provide a contract quality HARD COPY proof matching SWOP standards that has been approved by the advertiser. Digital proofing encompasses a wide variety of processes and products with varying characteristics and abilities. Although many of these products are acceptable for contract proofing it is best to use caution when using digital proofing. Adhering to industry SWOP standards for proofing quality control is the best practice. Check for a list of certified systems.


Production Information

Space rates reflect an all-inclusive charge. However, artwork that is not submitted in accordance with our specifications may incur additional charges.

If you will submit your ad via a designer/ad agency, please provide them with a copy of our specifications on the opposite side of this contract.

Advertisers waive sending a color proof by signing the contract unless they check the box electing to submit a proof.


Advertising Design Services

Advertisers can opt to have the Show's graphic designer produce their ad.

Provide a professional quality, high-resolution digital photo(s) via email. Include all copy for your ad in a Word file, all logos to be used in high-quality digital format (PDF, .ai, .eps, .tif) as well as any notes or sketches of how you'd like the ad to look. We will do our best to follow your instructions closely when designing your ad. We will provide a digital proof in PDF format via e-mail; you will need to provide your approval of the ad via email. Contact KC Hatcher, for more information about this service and associated fees at (415) 595-2359 or (preferably) via e-mail:



Ad materials will be furnished at the advertiser’s expense and will not be returned to advertiser unless a pre-paid, self-addressed package is provided with the ad materials. Neither the Show/Enterprise for Youth nor the printer or design/production company can be responsible for loss or damage due to theft, fire or delivery.

Any changes made by the advertiser after the artwork has been submitted to the Show will be charged to the advertiser.

All stipulations must be embodied herein: no verbal agreements will be recognized. the Show reserves the right to reject any artwork deemed unsuitable for publication. The Show has sole discretion as to placement of all ads in the catalogue.


Terms of Agreement

Signed contract and payment are due in full by July 16, 2022, in order to reserve space in the catalogue. Contract and payment are due in full for the Early Bird rate by May 1, 2022. No advertising will be printed unless these terms are met; no exceptions. Artwork (PDF and hard copy proof) is due by August 1, 2022. No refunds for ads canceled after July 16, 2022.

By signing the contract you waive a contract quality color proof and agree to not hold the Show responsible for inaccuracies in reproduction. If you wish to supply a contract proof, please mark the box under Ad Materials #2, sign the contract, and mail the proof to 5111 Telegraph Ave. #308, Oakland, CA 94609


Send Contract/Payment to:

The San Francisco Fall Art & Antiques Show
Att: Margan Mulvihill
200 Pine Street, Floor 6
San Francisco, CA 94104
Tel: 415-392-7600 x316
Fax: 415-392-7611


Send Ad files to:

Subject line must include the name of the advertiser as well as the advertiser type (Advertiser, Designers Circle, or Exhibitor). The filename should include the name of the advertiser.


Send proofs to:

KC Hatcher Graphic Design
5111 Telegraph Ave. #308
Oakland, CA 94609
Tel: 415-595-2359