Catalogue Advertising

Advertise in the Fall Art & Antiques Show Catalogue

Reach a discerning audience of arts patrons and support the futures of San Francisco’s youth

The Fall Art & Antiques Show Catalogue is a 250 page book printed on fine, high quality glossy paper stock. It is a keepsake item that patrons add to their library shelves and keep for years. The Catalogue features compelling editorial about the Show and its programs as well as interesting articles on collecting, designing and investing in art, among other subjects. It also features sections on our Lecture Series, Exhibitors, Designers Circle, and the nonprofit we support.

The Catalogue is included in the Show admission price and reaches a discerning audience of patrons, collectors and enthusiasts visiting from all over the world. Advertisers represent highly respected businesses. 100% of proceeds from catalogue advertising benefits the Show's nonprofit, Enterprise for High School Students.

If you are interested in placing an ad in the catalogue, contact Margan Mulvihill at 415-989-9019 or If you are a Designer Circle member or Exhibitors, please contact Sarah Montoro at

* Acrobat Reader required
Take a look inside The 2015 Catalogue:

Deadlines and Space Rates for General Advertisers

Designer Circle members and Exhibitors, please refer to your contract for rates


  • Contracts & Payment due by August 1, 2016*
  • Creative due by August 15, 2022
Full Page . . . . . . . . . . . . . . . . . . . . $ 2,370          
Double Page Spread . . . . . . . . . . $ 3,945  


4 Pages . . . . . . . . . . . . . . . . . . . . . $ 7,065          
Half Page . . . . . . . . . . . . . . . . . . . . $ 1,460          
Quarter Page . . . . . . . . . . . . . . . . $ 1,120          
Premium Position (front of book, opposite editorial) . . . . . . . . . . . . $ 3,020          
The following based on availability            
Outside Back Cover . . . . . . . . . . $ 6,310          
Inside Front Cover . . . . . . . . . . . . $ 4,735          
Inside Back Cover . . . . . . . . . . . . $ 3,945          

*Pay by Check Discount: - $70


Ad Dimensions

Full Page 8.5 x 11 inches (trim size)*

Double Page Spread 17 x 11 inches (trim size)*

4 Page Spread Two 17 inch wide x 11 inch high (trim size) spreads

Covers 8.5 x 11 inches (trim size)

Half Page Horizontal 7.5 x 4.875 inches (max size to keyline)

Half Page Vertical 3.625 x 10 inches (max size to keyline)

Quarter Page Vertical 3.625 x 4.875 inches (max size to keyline)

Bleeds Bleed ads should allow 1/8" bleed on each side of page.

Safety Keep all live matter (logos, text, etc.) 1/2" from edges of page.

Keylines: All half-page and quarter page ads should be set up exactly to the sizes specified above, and must have a minimum of a 1/2 point keyline around the ad.

*Exhibitor and Designer Circle member ads will have an indentifying 3/4" square black marker in the bottom right corner. On Double Page Spreads, this marker will appear on the right hand page only. See diagram on respecitve contracts: Exhibitor Contract; Designer Circle Contract.


Ad Submission Specifications

Upload Ad Creative:

1) Upload link:
2) Subject line must include the name of the advertiser as well as the advertiser type: ADVERTISER, EXHIBITOR or DESIGNER CIRCLE
3) Filename should include the name of the advertiser.

Send Proofs to: KC Hatcher Graphic Design, 5111 Telegraph Avenue #308, Oakland, CA 94609

File Format: PDF files using press quality setting are required. Color ads: use 300 dpi CMYK images with color management turned off. Spot colors must be converted to CMYK format. Embed all fonts. For those using Acrobat 6.0 Professional or higher versions, default PDF/X-1a settings will produce an acceptable PDF file. Other file formats can be accepted but may require additional time in pre-press and incur extra costs. PDF/X-3 files can contain profiles and are not acceptable for ad submission.

Max Density: All materials should comply with SWOP specifications.

Photos: Image resolution should not be less than 300 dpi. Color images should be saved in CMYK format. DO NOT USE IMAGES IN RGB FORMAT. Spot colors must be converted to CMYK format.

Proofs: Please provide a contract quality HARD COPY proof matching SWOP standards that has been approved by the advertiser. Digital proofing encompasses a wide variety of processes and products with varying characteristics and abilities. Although many of these products are acceptable for contract proofing it is best to use caution when using digital proofing. Adhering to industry SWOP standards for proofing quality control is the best practice. Check for a list of certified systems.


Production Information

Space rates reflect an all inclusive charge. However, artwork that is not submitted in accordance with our specifications (see reverse), may incur additional charges.

If you will submit your ad via a designer/ad agency, please provide them with a copy of our specifications on the opposite side of this contract.

If you do not supply a contract proof with your ad, one will be produced at your cost and you will waive the right to final approval of this proof. Advertisers may opt to waive sending a color proof by checking and signing their initials on the contract under the option to waive color proof.


Advertising Design Services

Advertisers can opt to have the SFFAS graphic designer produce their ad.

Provide a professional quality, high resolution digital photo(s) via email. Include all copy for your ad in a Word file, all logos to be used in ad in high-quality digital format (PDF, .ai, .eps, .tif) as well as any notes or sketches of how you'd like the ad to look. We will do our best to follow your instructions closely when designing your ad. We will provide a digital proof in PDF format via e-mail; you will need to provide your approval of the ad via email. Contact KC Hatcher, for more information about this service and associated fees at (415) 595-2359 or (preferably) via e-mail:



Ad materials will be furnished at the advertiser’s expense and will not be returned to advertiser unless a pre-paid, self-addressed package is provided with the ad materials. Neither the SFFAS/Enterprise for High School Students (EHSS) nor the printer or design/production company can be responsible for loss or damage due to theft, fire or delivery.

Any changes made by the advertiser after the artwork has been submitted to SFFAS will be charged to the advertiser.

All stipulations must be embodied herein: no verbal agreements will be recognized. SFFAS reserves the right to reject any artwork deemed unsuitable for publication. SFFAS has sole discretion as to placement of all ads in the catalogue.


Terms of Agreement

Signed contract and payment are due in full by August 1, 2022 in order to reserve space in the catalogue. Contract and payment are due in full for the Early Bird rate by May 2, 2022. No advertising will be printed unless these terms are met; no exceptions. Artwork (PDF and hard copy proof) is due by August 15, 2022. No refunds for ads cancelled after August 1, 2022. A 1.5% per month finance charge will apply on balances not paid within 30 days of invoice date.


Send Contract/Payment to:

The San Francisco Fall Antiques Show
Att: Margan Mulvihill
200 Pine Street, Floor 6
San Francisco, CA 94104
Tel: 415-989-9019
Fax: 415-392-7611


Send Ad files to:
Subject line must include the name of the advertiser as well as the advertiser type (Advertiser, Designer Circle, or Exhibitor). Filename should include the name of the advertiser.


Send proofs to:

KC Hatcher Graphic Design
5111 Telegraph Ave. #308
Oakland, CA 94609
Tel: 415-595-2359